The Producer Location in the Profile section of your Producer Tools account and retail outlets for your brand(s) must correspond with a "Google Business Profile."
If you are setting it up for your company, you can go here for more information on how to set up your Google profile.
After you confirm your Google Business Profile, go back to your Producer Profile in Producer Tools and search for the business name and city (for example, Superior Olive Oil Company, Rome Italy). Select your company from the dropdown list that appears when you search.
If your company does not appear when you search, check the status of your Google profile or contact our support team.